Managing Marketing campaigns on Amazon (worldwide)

How to optimise your AMS campaigns for the Easter Sale Season

  • Posted by Dominic
  • On March 20, 2018
The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer.     I. […]

The New recommended budget feature in AMS

  • Posted by Dominic
  • On March 12, 2018
Since its beginnings, AMS has had issues showing which campaigns are out of budget daily. In an attempt to improve this, Amazon has introduced a new function into the AMS platform: the recommended budget feature. Here are a couple of the things you should know about it. 1. The new feature highlights all the AMS campaigns […]

AMS or AMG – which Amazon marketing platform to use?

  • Posted by Dominic
  • On February 20, 2018
There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising […]

Sales attribution model in AMS explained

  • Posted by Dominic
  • On January 5, 2018
The sales attribution model in AMS is determining how credit for sales and conversions is assigned to the ads. It is a Click-based model, meaning that a sale will be attributed to a campaign only if the customer clicked on it before the purchase was made. To understand the sales attribution model in AMS better, […]

Halo sales in AMS campaigns explained

  • Posted by Dominic
  • On January 5, 2018
The concept of halo sales in AMS means that the estimated total sales that you are seeing in your campaigns, are sales that the ads have influenced across all your brand products, not only the ones that you are promoting. This concept is crucial to understand when analysing the performances of your AMS campaigns. AMS […]

AMS reporting tool has been updated to allow a date range view

  • Posted by Dominic
  • On January 3, 2018
Everyone working with AMS knows the limitations of the reporting side on this advertising platform. You can (could) only download the lifetime reports containing the data of all the campaigns since the moment they’ve started, until the date you have downloaded the reports. Amazon has just improved the AMS reporting tool, by giving users the […]

A new look for Headline Search Ads on AMS

  • Posted by Dominic
  • On December 10, 2017
It was time for Amazon to revitalise the look and feel of the Headline Search Ads and they are currently in the process of doing it. You might have noticed it already: the featured products in the ad, now include not only the picture and part of the title of the products, but also the […]

Sponsored Products Ads now allow bids of 1,000 EUR or Pounds on AMS

  • Posted by Dominic
  • On December 5, 2017
Just as the title of this article says, you can now bid up to 1,000 Euro or Pounds on AMS with your Sponsored Products Ads. The change was made in the last two weeks and it applies to all keywords’ match types (i.e. broad, phrase, and exact). This hasn’t yet been implemented in Headline Search […]

Black Friday week – an Amazon scam to make you pay more for advertising?!

  • Posted by Dominic
  • On November 28, 2017
There is no secret that Amazon wants you to sell more and more on their sites and they use different strategies to help you do it. Encouraging price promotions, retail marketing placements, emails, social media ads, Google ads, and also AMG and AMS activities. All of these are promoted as “activities to help you sell […]

Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales

  • Posted by Dominic
  • On October 28, 2017
The highest trafficked and most profitable quarter for sellers is by far the last one of the year (Q4: October, November and December). As Q4 is full of promotional events (Black Friday, Cyber Monday, Christmas, Boxing Day), most people will be looking to buy presents for themselves and for their close ones. Here are some marketing […]

12 ad copy guidelines that you need to know to get your AMS ads approved

  • Posted by Dominic
  • On September 6, 2017
Headline Search and Product Display Ads go through a manual approval process once you submit them. There are usually two aspects that the Amazon team is looking at: the landing page (e.g. does it have at least 3 ASINs?!), and the creative that you have used. We will next look at some of the guidelines […]

More isn’t always better: the optimal number of products to promote in an AMS campaign

  • Posted by Dominic
  • On July 21, 2017
There are differences in the number of products that you can advertise in AMS, depending on the type of campaign that you have chosen. Headline Search and Sponsored Products Campaigns were created so they allow you to promote multiple products, while Product Display campaigns can only be used to promote a single product at a […]

Frequency Capping in AMS campaigns

  • Posted by Dominic
  • On July 5, 2017
What is Frequency Capping? Frequency capping is the restriction applied by AMS regarding the maximum number of times a unique user will be served a particular ad. In AMS, the frequency capping is applied in an interval of a day. This means that if a user will see your ad 3 times in an interval […]

The best keywords’ strategies for AMS campaigns

  • Posted by Dominic
  • On June 18, 2017
AMS targeting is mostly based on keywords, thus a good research on keywords is mandatory in every stage of the life-cycle of a campaign. Firstly, prior to starting any campaign (HS and/or SP, as PD ads cannot be targeted by keywords), you should understand who your audience is, your market, and what keywords and key-phrases […]

How to build a good keywords’ list for AMS

  • Posted by Dominic
  • On June 13, 2017
One of the most important factors that will influence the success of your Amazon Marketing Services campaigns is the list of keywords that you are targeting in each one of your ads. There are different ways to build a good keywords’ database. See below a few strategies that are specific to AMS. If you discover […]

Who approves Headline Search and Product Display Ads?!

  • Posted by Dominic
  • On June 12, 2017
One of the most stressful activity that you will face with AMS, is getting Headline search and Product display ads approved. If Sponsored Products ads are approved automatically by the system as soon as you launch them, these other two go through a review process where an Amazon team manually approves/disapproves them. Most of the […]

Creating AMS ads with products that are only available for Pre-orders

  • Posted by Dominic
  • On June 12, 2017
If you change the format of the title of this article into a question, you’ll surprisingly find that the answer is YES: you can launch AMS ads with products that are only available for Pre-orders. As you may already know, all three types of AMS campaigns (HSA, SPA, PDA) have different requirements when it comes […]

What happens with your campaigns when AMS is updated by Amazon

  • Posted by Dominic
  • On June 12, 2017
Amazon improves the AMS platform quite frequently. They have the bad habit of not letting their customers know about this though, and no matter how much you will try to get an answer from them, the safest and maybe the quickest ways of finding answers to how the platform works, is to test it yourself […]

How to create Product Display Ads (PDA) on AMS

  • Posted by Dominic
  • On June 11, 2017
Step 1 – Choose a targeting method Product – if you select this targeting method, you will be able to manually select what product pages to target (for example, you may want to target your competitors’ products). You can also decide to target your own products – do this if you are promoting a complimentary […]

How to create Headline Search Ads (HSA) on AMS

  • Posted by Dominic
  • On June 11, 2017
In this article we will look at the five steps involved in creating a Headline Search Ad. Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step 1 – Add a […]

How to create Sponsored Products Ads (SPA) on AMS

  • Posted by Dominic
  • On June 11, 2017
In this article we will look at the five steps involved in creating Sponsored Products Ads. Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step 1 – Choose products to […]

The differences between vendors and sellers on Amazon

  • Posted by Dominic
  • On June 9, 2017
The services offered by Amazon differ from one client to another. Depending on the amount of money that you are investing and on the number of products that you are selling on their platform, you may be catalogued as either a vendor or as a seller (commonly known as “the marketplace” as well). If you […]

The marketing platforms and placements that Amazon offers

  • Posted by Dominic
  • On June 8, 2017
There are 2 different marketing groups inside Amazon (to be precise, there are 3 of them, but AMS and AMG, even if different, they are part of the same group) and each one of these has its own specifics: different groups of people, different prices and different pricing plans, different types of ads and different […]